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Viewpoint by Tamara Kharroub looking at mainstream US media coverage of the 2018 Great March of Return, identifying the dehumanization of Palestinians, overuse of Israeli sources, and decontextualizations of the Gaza siege as three major features of biased reporting. The piece also covers social media and its role in shifting some mainstream narratives among a largely Israeli PR-dominated scene as of 2018. The piece provides essential context for the treatment of Palestinians in US mainstream media, prior to October 2023. This source is valuable for research on Israeli PR efforts, media bias, dehumanization of Palestinians, Gaza, Palestinian representation, Great March of Return, US media coverage, and US public opinion.